Go-to Brand Strategy Frameworks

In September 2023, I conducted in-depth research on models, frameworks, and tools related to brand and creative strategy. The outcome was the compilation of the ten most favored brand strategy models, as identified by brand strategists, along with the twelve most popular brand strategy models recognized by brand and creative strategists. Now, you have the opportunity to access this comprehensive collection.

In total, you will receive 13 models, with some models overlapping between two audiences: pure brand and mixed (brand & creative) strategists.

The presentation is accessible in two formats (PDF & PPTX), allowing you to extract models directly from the deck and integrate them into your work.