Creative Strategy Framework session - 25/07/2024

This won't be a typical session where we dryly examine frameworks. This session is for those who enjoy learning about the fundamentals, the true authors, innovations, the negative impact of deviations, and the loss of such knowledge. Yes, we will go through my research's top 5 most popular and frequently used frameworks in creative strategy and case studies, but we will also explore new approaches in creative strategy planning. Let's examine what linear planning means, which everyone uses, and try to understand how we can create nonlinear and cyclical approaches. If you're looking for new approaches based on transforming original ideas to meet modern needs—this is for you.

⭕️ What's on the menu? 🔍📚

- TOP 10 most commonly used Creative Strategy Models (survey findings)

- Linear planning vs non-linear & cyclical planning

- Planning Cycle by Stephen King (The Core Planning Model)

- From 2C to 6C - origins and what matters

- TBWA Disruption model

- GWTB by Martyn Straw

and more.

🚀🏄‍♀️ Date: July 25, 5 pm, CET

🚩 Duration: 1,5 hours (including Q&A part)

After the session, you will receive a recorded video of the session and the presentation.

Following the last sessions, I got some excellent feedback:

🔶 "Your slides had a lot of rationales, not only big, beautiful words." - Kimberly

🔶 "Just wanted to thank you for this fantastic workshop. Enjoyed a lot the content you put together. Great job! Thank you! I know how much work and energy is needed to build this." - Ernesto

🔶 "I can only underline what has been said so far: It is really precise, boiled down to the essential messages, and has no fluff – I loved it! 🚀🚀 Great work!" - Erika

🔶 "Baiba, it was super insightful" - Kate

Don't miss out! 🚀🔥

Cheers,

Baiba

Warning: Please add a valid email address as the event information will be sent to your registered email! An invitation to the event will be sent to you within 48 hours of your purchase.