How to use the 4C model? (deck)
Based on research conducted in 2023, it has been established that this is the top model in both creative and brand strategy. To properly understand how to use this model, I have created this overview, which includes its origins and author, guides you through each quadrant step by step, identifies resources for each quadrant and where to find them, and assists in navigating the messy middle. It also explores how practitioners use it both as a template and as a framework. Additionally, it features compelling case studies illustrating how the model can be applied to branding and creative strategy efforts.
Plus, now, you have a chance to...
- re-color the slides,
- add additional information
- translate text to another language
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To give you a glimpse into my analysis of the 4C model, here’s a public article of mine:
Unlocked and editable presentation