Brand Strategy Model & Framework Session - 22/10/2025

It's been a while and I've received a significant amount of private interest in my Brand Strategy Framework session. As a result, I have decided to host a live session 🏄‍♀️🚀

This time, we’ll be exploring models through the lens of three schools of thought — Aaker, Keller, and Romaniuk — and we’ll try to understand how the 6 most popular, practitioner-favored models and frameworks fit within this theoretical space. Let’s see how we can connect theory and practice in an exciting and meaningful way!

The session will be based on the latest research findings in the field:

⭕️ Most commonly used Brand Strategy models (survey findings): https://baibamatisone.gumroad.com/l/xzzvj

⭕️ Brand Strategy Frameworks: Pros and Cons: https://www.linkedin.com/posts/baiba-matisone_strategy-planning-models-activity-7220121499301548032-ceJ6?utm_source=share&utm_medium=member_desktop

⭕️ The A-Z strategy framework collection:https://baibamatisone.gumroad.com/l/mhbkn

In the session, we will cover topics like:

• 3 key schools of thought (the common & the different)
• TOP 6 Brand Strategy Frameworks (survey findings)
• How to bridge the gap between theoretical view & practical application?

🚩 Make sure you use a valid email address when purchasing your ticket. All relevant information will be sent to this email within 48 hours of purchase.