Springboard Hackathon, 2024
From March 22-24, we will spend a whole weekend together, learning and practicing strategy skills. This year, the main focus will be on cultural theory and the development of a cultural strategy. When we mention 'culture', we're not talking about pop culture, fame, or trendy short-term ideas for brands. Instead, we focus on positive, long-term impact and change in the larger cultural context.
We will continue to use the springboard concept as a tool for presenting ideas. If you want to know more about what springboard is, you can click here:
In short, your end result won't be a creative brief, but an inspiring pitch for creatives—a springboard.
This year, the judging panel will be led by:
⭕️ Heidi Hackemer as a Strategy judge,
⭕️ Annie Havlin as a Creative judge.
More information about our amazing judges can be found in the attached PDF. Both judges boast six belts of experience in their respective fields, and I’m super honored to have them at this event. Thank you for making this event better and better! 👏👏👏
I will be in the background, ready to assist you all with your questions.
🚩Our main goal for this event: Cooperation triumphs over competition!
Your hackathon buddy is your partner in crime, so please encourage collaboration, empathy, and an appreciation for different ways of thinking. Good work can only be produced by effective teamwork.
This is a great opportunity to add a new case study to your portfolio and learn how to apply cultural strategy to your work – a new tool in your toolbox.
We will start on March 22, at 5 pm, CET.
🚩 This is an online event.
🚩 If you are coming as a pair (team of 2) or if you are a student, a person with special needs, or a former Springboard hackathon participant, please email us at planningfolklore@gmail.com. You will receive a 25% discount! 🏄♀️ Also, if you have any questions regarding the hackathon, please don't hesitate to contact us via email.
🚩 Please use your personal email address when purchasing a ticket. All event information will be sent to this email address. A follow-up email will be sent within 48 hours of purchase.
Feedback from last year's Hackathoners:
"Such a great experience and now an amazing reward." - Chirag Khushalani
"It was a pleasure being included in this hackathon. Goes without saying it was a wonderful learning experience and such a fun brief! Had a blast working with my teammate and so glad to have found new strategy friends from across the globe." - Kaamayni Vyas
"THANK YOU for a wonderful experience!" - Martin Krajniak
"It was a very enriching learning experience and a great challenge, and I've been looking forward to the next one. I'm also very intrigued about this year's 'Cultural Surround Theory' theme." - Maria Natalia Rodriguez
48-hour Hackathon