Effectiveness in Advertising

Effectiveness in Advertising

I offer you the opportunity to listen to a shortened version (1.5 hours) of my Miami Ad School (M.AD School) lecture (usually goes for 3 hours):

⭕️ What are the problems with effectiveness in advertising? Based on good old triangulation:
- From the client's POV
- From a creative agency's POV
- From the strategy department's POV

⭕️ What are the most popular theories? Usually, I'm talking about 6 of them:
- Byron Sharp
- Les Binet & Sarah Carter
- Jenni Romaniuk
- Les Binet & Peter Field
- Rex Briggs & Greg Stewart
- Orlando Woods

⭕️ What are some ways we can get better at this?

You will receive a recorded video of the session and a presentation.

Cheers,

Baiba